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Beijing’s “night-time economy” is streamlining supporting transportation and will implement shared nighttime parking zones.
Release date:
2019-07-26 09:12
Source:
Parking Bang
Beijing The “night-time economy” is rapidly expanding its supporting infrastructure. As commercial districts, shopping malls—particularly their dining floors—and even everyday service providers increasingly extend their hours into the early morning or even operate around the clock, efforts to enhance transportation links between these hubs and local neighborhoods are also being stepped up. Starting this weekend, July 19, a range of nighttime mobility services—including subways, buses, ride-hailing apps, and parking facilities—have begun implementing new operating schedules. A survey conducted by Beijing Business Today found that in some commercial areas where subway night‑time service has been extended, late‑night dining initiatives have already kicked off, while certain food streets are calling for the soon‑to‑be‑launched sharing of nighttime parking spaces.
Transportation constrains the consumption chain.
With the arrival of summer, nighttime consumption in the capital is steadily on the rise, and restrictions on nighttime travel are becoming increasingly apparent. Some consumers have reported that public transportation often ceases service after dark, and in certain bustling commercial districts, it can be difficult to hail a taxi or book a ride through ride-hailing apps.
Ms. Guo, who lives in Baiziwan, told a reporter that she often meets friends for dinner near Fangzhuang; sometimes, by the time they finish eating, it’s already midnight. By a little after noon, the subway had already suspended service, and taxis were hard to hail—“I tried nearly 30 minutes across various ride-hailing apps before I finally managed to get a car.”
Nighttime traffic also affects the commuting convenience of night-shift workers. Xiao Zhang, who works as a designated driver, told a Beijing Business Today reporter that such work typically takes place in the evening. Business is busiest between 11 a.m. and noon, but by then the subway and most bus routes have already stopped running. After finishing a ride‑hailing job, you’re left with no choice but to take a night‑time bus home—often waiting more than half an hour for a single bus.
For many consumers who drive, finding parking is undoubtedly the most vexing issue. A Beijing Business Today reporter’s on-the-ground investigation revealed that along both sides of the streets in Guijie, one can hear restaurant staff calling out everywhere. “Convenient parking” is being touted to attract customers. Mr. Zhou, who lives near Nanmofang, told a reporter that every time he dines on Guijie Street, finding a parking spot is a real headache—sometimes he even has to park several kilometers away and then walk back to the restaurant, which is extremely inconvenient.
Since The nighttime transportation support measures, which took effect on July 19, directly address the aforementioned pain points.
Unlocking nighttime shared parking in commercial districts
On a weekend evening, a Beijing Business Today reporter was in Dongzhimen, within the Guijie commercial district of Beijing. At the Line 2 subway station, some passengers were still waiting for trains at 11:40 p.m. As it was the first night since the nighttime service‑guarantee measures had been implemented, the station was repeatedly broadcasting an announcement about the extended operating hours.
According to reports, the Beijing Subway Starting July 19, Lines 1 and 2 will extend their operating hours on every Friday—working days—and on Saturdays—days off. In key areas, the 25 existing night‑time bus routes will reduce headways, and seven new night‑time shuttle services will be launched to facilitate nighttime travel for residents in the Huilongguan and Tiantongyuan neighborhoods. Meanwhile, the Shouqi Car‑Hailing platform and taxi companies are implementing measures such as incentives and optimizations to the ride‑hailing system to encourage vehicles to operate in priority zones, providing convenient transportation. For example, the Shouqi Car‑Hailing platform is offering rewards to motivate drivers to accept orders near landmark sites and commercial districts.
Regarding nighttime parking for private vehicles, the city’s transportation authorities will tap the existing parking capacity around landmark sites and commercial districts, and encourage public buildings in the vicinity to open their parking facilities to the public—subject to safety and management requirements—under a paid‑sharing arrangement.
Ma Sai, head of operational support at Shouqi Car-Hailing, told a Beijing Business Today reporter that the platform has already… Thirteen electronic fences have been established around “Night Beijing” landmarks, commercial districts, and residential areas. Orders originating within these zones are eligible for rewards, encouraging more vehicles to enter the designated areas and ensuring convenient ride-hailing services for residents. Meanwhile, the driver‑side app has been upgraded: the system dynamically adjusts and deploys additional drivers based on real-time data and demand hotspots, while drivers can use a single tap to navigate directly to their assigned dispatch location in the targeted commercial district.
Amap, Baidu Maps, Beijing Transportation, Beijing Real-Time Bus, Ground Public Transit Apps such as e-Lutong have now been updated with nighttime transportation service information. Users can use these mobile apps to check, in real time, the city’s rail transit and surface bus networks, including night‑service bus schedules and transfer details.
Merchants are calling for more coordinated nighttime amenities.
Earlier, Beijing released the “Measures of Beijing on Further Boosting the Night-Time Economy and Promoting Consumption Growth,” which outlined plans to provide convenient transportation support across numerous local landmarks, commercial districts, and residential areas, thereby driving consumption upgrades. Specifically, the measures will extend operating hours for certain rail transit lines, shorten headways on night‑time bus routes, and add more taxi stands and parking spaces in key areas, including landmark districts such as Qianmen and Dashilar, Sanlitun, China World Trade Center, and Wukesong; major commercial hubs like Blue Harbor, World Trade Avenue, and Guijie; and neighborhood clusters such as Shangdi, Wudaokou, Changying, and Fangzhuang.
Ensuring safe nighttime travel for consumers and enabling businesses to operate after dark to attract customers both require a range of supporting measures. During interviews, a Beijing Business Today reporter learned that some merchants still lack the capacity to develop comprehensive plans to address the needs of nighttime consumption. Certain establishments that had originally planned to stay open late have been forced to close earlier because the shopping malls they occupy do not provide adequate nighttime amenities—such as lighting, exits, or elevators.
An unnamed restaurant owner in a commercial district in eastern Beijing told a Beijing Business Today reporter that, every evening at the mall’s closing time, the floors housing the restaurants quickly go dark, and most of the mall’s entrances are shut. With insufficient lighting and inadequate signage to guide customers both inside and outside the mall, many patrons find it difficult to locate the restaurants still open on the basement level. “Although the shopping mall has already implemented measures to encourage nighttime operations and promoted them to nearby consumer groups, due to various logistical constraints, the night-time food court struggled to attract customers when it first opened, and restaurants often closed early.”
“From the perspective of businesses, although the night-time economy extends operating hours and increases operational costs, in the long run it has a positive impact on merchants’ revenues, brand building, and brand promotion,” said Yi Shaohua, Director of the Circulation Industry Research Office at the Institute of Financial Strategy of the Chinese Academy of Social Sciences.
“Improved municipal transportation infrastructure can better support the nighttime economy, which will in turn foster greater commercial vitality in the city,” said a representative from Hesheng Commercial Group. While extending operating hours does increase operational costs—such as energy and labor expenses—the mall has already proactively offered subsidies to encourage more tenants to join the “late-night dining” initiative, thereby alleviating concerns stemming from its own operational capacity.
According to relevant data from the Ministry of Commerce, More than 60% of urban consumption takes place at night, and the nighttime economy plays a significant role in boosting urban vitality and driving economic growth. Internationally, many developed cities have long integrated the nighttime economy into their urban development strategies. Between 2004 and 2016, London, the capital of the United Kingdom, created over 100,000 new night-time jobs; in 2017, the city’s nighttime economy generated £26.3 billion, accounting for 6% of the UK’s GDP, making it the country’s fifth-largest industry.
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